Guests don't just go to a restaurant for the food, but for the whole experience. They also come for you because they find what you have to say and what you do interesting. If you cannot meet physically, connect online.
1. Create an online presence
Make sure that your website, social media profiles and other digital channels are up-to-date and regularly updated with interesting content such as recipes, photos, and videos.
2. Invite your guests to join you online
Invite your guests to join you for virtual events, cooking classes, and other activities that will bring them closer to your restaurant and food. For example: Have a virtual wine-pairing event with a sommelier who can introduce your guests to the perfect wines to pair with your restaurant's menu.
3. Connect with your guests through social media
Social media is a great way to connect with your guests. You can create a page or group on Facebook, Twitter, Instagram, or other platforms to post updates about your event and interact with your guests. You can also use these platforms to promote your event and encourage guests to post about it. Additionally, you can use social media to create polls to gather feedback from your guests and get to know them better.
4. Offer special discounts for online orders
Offer exclusive discounts for online orders. These could include discounts on specific items or categories, or a flat rate discount on the entire order. You can also create a referral program that rewards customers for referring their friends or family. Offer a discount or loyalty points when someone they refer completes an online order.
5. Provide an online ordering system
Make it easy for your guests to order their meals online by providing an online ordering system on your website. Ensure that the ordering system is secure and user-friendly. Also, make sure that your online ordering system is mobile-friendly so that customers can order from any device. Additionally, provide various payment options, such as credit card, PayPal, and Apple Pay, to make the process more convenient. Offer discounts and other incentives to encourage customers to use the online ordering system.
5 ways to manage your food cost
Food cost is one of the biggest challenges facing restaurants today. With increasing pressure on revenue and rising costs of ingredients, it is essential for restaurant owners to take a proactive approach to managing their food costs. Here are some tips for keeping your food costs under control.