But it does not mean that simply serving up a breakfast offer is an easy win for caterers. Consumers are no longer satisfied with the classic breakfast they grew up on, and competition in the sector is intense, with breakfast available everywhere from petrol stations to fast casual restaurants. Getting your breakfast offer right is the key success factor.
There are clear areas of growth and opportunity worthy of foodservice operators' attention. 78% of consumers would like to be able to see more options for customizing their breakfast with additional items. Moreover, 3 out of 5 of them think that a perfect breakfast should include also potato products (Source: Consumer research, Toluna August 2017).
Consumers love to be surprised with the new products, ingredients and flavors. They want to experience the food, not just to eat. Don't be afraid to break the boundaries of a traditional breakfast offer and create something just as perfect as breakfast burrito or potato bruschetta. Vegetarian, vegan and gluten-free options are also key to making the most of sales.
Breakfast is the most important meal of the day - make it original and tasty. Get to know our inspirational breakfast products and create your unique breakfast offer. You can also find plenty of video inspirations, available also on AvikoPRO app.
From concept to execution, we're here for you - every step of the way! Contact our sales advisors for more details.